SA to spend R100m to promote local tourism

Cape Town - Government has set aside R100-million to market South Africa’s tourism industry, Tourism Minister Derek Hanekom announced on Tuesday. 

Speaking at the launch of tourism month, Hanekom said marketing efforts will include the continued roll-out of the Nothing’s More Fun than a Sho’t Left campaign.

The R100m marketing spend is aimed at making domestic tourism more affordable and accessible to all South Africans and helping the department to achieve its goal of 18 million domestic tourists by 2020, as set out in the National Tourism Sector Strategy.  

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Hanekom said, “We are committed to ensuring that the wonders we boast and the unique heritage we have been endowed with are shared by an ever growing number of South Africans."

The department indicated that domestic tourists contributed R24.3 billion to the economy in 22013, which was up from R21.8 billion spent by domestic tourists in 2012.

While direct tourism contribution to GDP was R93 billion or 3% of GDP, according to Statistics South Africa for the period ending December 2012. reports South African Tourism CEO Thulani Nzima said the country has initiatives in place to develop domestic tourism and that it was specifically working on a campaign aimed at educating people about the accessibility of tourism and dispelling the myth that tourism is for the elite.

Read more on: travel and leisure tourism
Attie Dippenaar 2014-08-27 03:36:14 PM
Of the R100m, how much will be spent on consulting fee's and for the executives blue lable whisky functions?
Dave Parker 2014-08-27 03:42:16 PM
Well they need to spend R 100 m as the minister has destroyed the foreign tourism with his requirement for birth certificates.
Blinde Sambok 2014-08-27 03:45:07 PM
We would travel more if fuel and toll fees were cheaper.
Robdbn 2014-08-27 03:47:22 PM
Local hotels, b & b's etc need to lower their fees. It's more cost effective fro me to have a holiday in Thailand than in SA
Nin Ja Kitty 2014-08-27 03:55:10 PM
It is going to take a lot more than money to attract tourists. The state that this country is in at the moment, leaves little to be desired. We have a beautiful country that is tainted by crime and squalor. Good luck in enticing the world to give us a look. It is a serious shame that we have so much to offer and so many stopping us showing off our beautiful country.
Lawrence Robert Atkinson 2014-08-27 04:03:38 PM
Sort out the visa and passport requirements. Get a flood of overseas tourists, problem solved. Bank the money
Gobsmacked 2014-08-27 04:13:19 PM
Does this mean South Aficans won't need to pay a percentage on their hotel bill towards the tourism levy? Or is this our money anyway from the levy
Tony De Waal 2014-08-27 04:17:48 PM
Use it to fight crime and the tourists will flock
Glenda Mederer 2014-08-27 04:20:00 PM
Sort out the crime and that alone will promote tourism!!!!!
Karlito 2014-08-27 04:21:32 PM
How about just dropping the draconian new laws that will seriously hamper tourism...sigh...instead another 100 million will be misappropriated and disappear into someones pocket.