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Cape Town - Government has set aside R100-million to market South Africa’s tourism industry, Tourism Minister Derek Hanekom announced on Tuesday.
Speaking at the launch of tourism month, Hanekom said marketing efforts will include the continued roll-out of the Nothing’s More Fun than a Sho’t Left campaign.
The R100m marketing spend is aimed at making domestic tourism more affordable and accessible to all South Africans and helping the department to achieve its goal of 18 million domestic tourists by 2020, as set out in the National Tourism Sector Strategy.
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Hanekom said, “We are committed to ensuring that the wonders we boast and the unique heritage we have been endowed with are shared by an ever growing number of South Africans."
The department indicated that domestic tourists contributed R24.3 billion to the economy in 22013, which was up from R21.8 billion spent by domestic tourists in 2012.
While direct tourism contribution to GDP was R93 billion or 3% of GDP, according to Statistics South Africa for the period ending December 2012.
SANews.gov.za reports South African Tourism CEO Thulani Nzima said the country has initiatives in place to develop domestic tourism and that it was specifically working on a campaign aimed at educating people about the accessibility of tourism and dispelling the myth that tourism is for the elite.
