Pretty in Pink: Princess is good for nation of shopkeepers

London - Britain's retailers might just be rejoicing as much as Kate and Wills about the birth of a new baby princess.

Baby boutiques, clothing stores and fashion designers received a gift that will keep on giving when the Duchess of Cambridge gave birth to a girl, and all the marketing opportunities she provides, instead of another boring boy, retail experts say.

From christening gown to wedding dress, and all the hairstyles in between, every trend the newest royal sets will be fodder for girls seeking to emulate a real life princess.