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Cape Town - Wednesday sees the official release of Part 2 of the music video for December Streets' latest single, Stay By Me. The band released the first music video / Part 1 for the single in September 2014.
A new direction in sound for the band is evident from the single, Stay By Me.
The band describes the song as an explosion of their continual exploration of music to create a sound that captures the high energy, fun, soul and the new added layer of depth to the music they love to create.
It amplifies their new massive yet refined sound, with the rebound catchy December Streets melodies always present.
For part 1 of the music video, the band asked Run Jump Fly Creations to come up with a concept for the video. The band then created an open music video shoot, where under the supervision and direction of Run Jump Fly, they opened the creative process to the public to get involved in shaping the direction of the music video. The only boundary was that it had to be shot on two escalators.
The original concept evolved in this way, where so many people arrived on the evening of the shoot, dressed up in outfits and ready to show off their ideas and dance moves.
On the same evening of the shoot, two brilliant dancers from Kryptonite Dance Studio arrived with a dance routine on the escalators that made the band's jaw hit the floor. It was so powerful that the band decided it needed a video of its own, which is how Stay By Me Part 2 came to life.
Although vastly different, the concepts for both videos in fact follow a similar narrative. In both videos Run Jump Fly Creations created a video for the band that would capture the high energy and fun vibe of the song, whilst containing a deeper, darker side to it.
PART 1:
PART 2:
