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Coca-Cola in Africa: A long history full of unexpected twists and turns

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Histories of heritage arriving in Africa in the early 1900s, Coca-Cola’s story is deeply and, often surprisingly, entangled with key moments in African history.
Histories of heritage arriving in Africa in the early 1900s, Coca-Cola’s story is deeply and, often surprisingly, entangled with key moments in African history.
Reuters

NEWS

What do you hope the readers will take away from this book?

There are three main takeaways. The first is that, while Africa is largely absent from books on Coca-Cola, the company’s imprint on the continent is enormous. It is present in every nation.

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