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In the heart of Villa Liza, Boksburg, Phumzile Kunene, affectionately known as Zile, is rewriting the script of local dining with her entrepreneurial flair and love for her community. A proud Vosloorus native, Kunene's journey from marketing enthusiast to culinary pioneer epitomises her dedication to elevating the kasi experience.
Zile's vision goes beyond mere food. It's about building pride and empowerment within her community.
Under the Zile Business umbrella, which encompasses Zile Tours, Zile Property, Zile Transport, and the cornerstone, Zile Foods, Zile is constructing a dynamic enterprise that not only satisfies hunger but also drives economic and social progress.
Kunene's path to culinary entrepreneurship was anything but straightforward. After a contemplative two-year hiatus, she pursued her passion for marketing at the University of Johannesburg, eventually earning an honours degree in strategic marketing communication. Her role as an analyst in SAB's marketing team provided a springboard for her passion projects, including Zile Foods.
Zile Foods sprouted from Kunene's desire to share her culinary creations with her community. What started as online food platter sales blossomed into a physical eatery in the heart of Villa Liza. Determined to bridge the gap between township and suburban dining experiences, Kunene envisioned a space where kasi residents could indulge in gourmet delights without leaving their neighbourhood.
The unexpected surge in customers posed challenges, but Kunene's resourcefulness prevailed. To ease waiting times, she introduced game nights, transforming the wait into a lively social affair. From timeless classics such as Snakes and Ladders to crowd-pleasers including Jenga and 30 Seconds, Zile Foods morphed into more than just a restaurant—it became a communal hub where laughter and camaraderie thrived.
Friday nights at Zile Foods pulse with excitement and unity. Through these gatherings, Kunene aims to debunk stereotypes and spotlight the brilliance of kasi residents.
With game nights, they are shattering the misconception that intelligence is confined to those outside the township.
Zile Foods' menu mirrors Kunene's dedication to culinary excellence and inclusivity. From sumptuous meat platters to inventive guacamole kotas and traditional Mogodu Monday, each dish is a testament to her passion for flavour and authenticity.
Kunene's journey epitomises the transformative power of entrepreneurship. Through Zile Foods, she's not only satisfying appetites but also nourishing the soul of ikasi, one delectable meal at a time.
