Publications
Partners
Cape Town - Bounty Brands, the fast-moving consumer goods subsidiary launched by investment house Coast2Coast in February last year, has acquired a further two new businesses with combined revenues of R440m, bringing Bounty’s total revenues to over R1bn.
The acquisitions are direct selling business Annique Health and Beauty, which sells a range of rooibos-based skin and healthcare products through a large independent agent network, and Musgrave Agencies, which designs and manufactures the Jeep apparel brand sold in South Africa and Australia, among other owned and licensed apparel brands.
Stefan Rabe, managing director of Bounty Brands, said Annique and Musgrave are established and successful businesses that will contribute unique and powerful elements to Bounty Brands.
“In Jeep we are bringing on board an iconic apparel brand that has been a dominant player in South African outdoor apparel for over 20 years. In Annique we are acquiring significant intellectual property relating to the restorative properties of Rooibos, something which is sought after worldwide,” said Rabe.
Commenting on future growth prospects, he said that the group has a strong pipeline of future acquisitions and is well on its way to achieving a R5bn portfolio of brands and a listing within the next three years.
Growth will not only be acquisitive as Bounty is already seeing pleasing organic growth from the three launch acquisitions of Cosmetix, direct seller Table Charm and Vans agency, Chappers Sport Direct.
“Table Charm is expanding into Zambia and Mozambique, we are introducing colour cosmetics into Table Charm, Cosmetix is busy launching Caribbean Tan in the United States and Chappers has been successful in securing the Hurley agency for South Africa,” said Rabe.
Rabe said that further acquisition announcements would likely be made in the coming months in the apparel/footwear and personal care market segments. Bounty Brands was also busy establishing a consolidated treasury, foreign exchange and financial reporting function to better support its growing business.
