Swedish giant to open at V&A Waterfront

Cape Town - The Swedish retailer H&M has confirmed that it will be opening a South African store in Cape Town’s V&A Waterfront in 2015.

H&M Hennes & Mauritz was founded in Sweden in 1947. The company’s business concept is to offer fashion and quality at the best price.

The 4 700m² flagship store will be developed over multiple levels in the V&A Waterfront’s Victoria Wharf shopping centre.

H&M has expanded substantially in recent years with 3 300 stores spread across 54 markets with a growth target to increase its number of stores by 10% to 15% per year.

“Expected to be one of the first in sub-Saharan Africa, this is certainly a coup for the V&A Waterfront and is in line with our strategy to be first to market with new and different retailers to broaden our current retail offering and keep it relevant for our visitors,” said David Green, CEO of the V&A Waterfront.

- Fin24