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Johannesburg - International passengers travelling on South African Airways (SAA) and Kenya Airways in August and September will have the unique opportunity to purchase Bain’s Cape Mountain whisky, the award-winning South African grain whisky, on-board.
Named the world’s best grain whisky at the 2013 world whisky awards held annually in London, this is the first on-board listing for Bain’s Cape Mountain whisky, an opportunity made possible by Tourvest Inflight Retail Services.
According to global marketing manager, Eliska Botha, these two new listings form part of steps towards making Bain’s whisky available to consumers worldwide.
Few retailers
“Since the whisky was launched in 2009, it has performed phenomenally at all the major international whisky competitions. The whisky has also ignited quite an interest globally but the high demand from consumers in South Africa has resulted in limited availability in the rest of the world. The whisky currently sells only through duty-free and a select few retailers in the UK and Canada.
“Through this new on-board listing, international travellers will now be able to get to know our proudly South African whisky and take a bottle home with them. The international consumer-base travelling on these airlines are quite discerning and we believe that having the whisky available within this premium environment will further strengthen interest worldwide,” Botha said.
In addition to being named World’s Best, Bain’s whisky has been awarded gold for the sixth consecutive year at the 2014 International Wine and Spirits Competition, won gold at the 2014 China Wine and Spirits competition and double gold at the 2013 New York International Spirits Competition.
Named the world’s best grain whisky at the 2013 world whisky awards held annually in London, this is the first on-board listing for Bain’s Cape Mountain whisky, an opportunity made possible by Tourvest Inflight Retail Services.
According to global marketing manager, Eliska Botha, these two new listings form part of steps towards making Bain’s whisky available to consumers worldwide.
Few retailers
“Since the whisky was launched in 2009, it has performed phenomenally at all the major international whisky competitions. The whisky has also ignited quite an interest globally but the high demand from consumers in South Africa has resulted in limited availability in the rest of the world. The whisky currently sells only through duty-free and a select few retailers in the UK and Canada.
“Through this new on-board listing, international travellers will now be able to get to know our proudly South African whisky and take a bottle home with them. The international consumer-base travelling on these airlines are quite discerning and we believe that having the whisky available within this premium environment will further strengthen interest worldwide,” Botha said.
In addition to being named World’s Best, Bain’s whisky has been awarded gold for the sixth consecutive year at the 2014 International Wine and Spirits Competition, won gold at the 2014 China Wine and Spirits competition and double gold at the 2013 New York International Spirits Competition.
