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Cape Town - Social media users are taking delight in an Apple faux pas which occurred when the company launched its new iPad.
On Thursday, Apple launched the latest version of its iPad Air as the company hopes to shore up its market share against the onslaught of cheaper and functional devices powered by Google's Android operating system.
During the keynote demonstration of the functionality of the video editing software on the tablet, the title "Utah road trip" became "It's a road trip" and finally "It's road trip".
Copies of the video presentation were widely shared on social media sites as users took delight in highlighting the errors in an otherwise slick presentation.
While errors in digital publications are perhaps more common than some would like, the glaring error was not edited and remained in the presentation.
There were also a few tweets which were typical some social media users:
Ouch. He meant to type "Utah road trip" and it autocorrected to "It's road trip". iOS 8 fail. :| #apple #appleEvent #iPad #iPadAir2
— Pomplamoose (@MythOfEchelon) October 16, 2014"Utah Roadtrip" = "It's Roadtrip" love the iOS #autocorrect fail in the iPad livestream
— Dan Entin (@danentin) October 16, 2014Consumer shift
The tablet market is under pressure from PCs and larger format smartphones known as phablets which are growing.
"We anticipated a slowdown in the Middle East due to the traditionally slow summer and Ramadan period, but there were also inventory pileups from the previous quarter in some parts of Africa and the Middle East, and these served to amplify the market's deceleration," said Victoria Mendes, a research analyst at IDC Middle East, Turkey, and Africa, about the decline of tablets.
The consumer market is demanding more from tablet vendors in order to drive a replacement cycle for the smart devices.
"As the Android tablet market becomes highly commoditised, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value - beyond just hardware and cost - to ensure brand loyalty and improved margins", said Roberta Cozza, research director at Gartner.
Apple has recognised the shift in consumer patterns and made its econd defensive move with the launch of a large screen iPhone in September, similar to its move against the popularity of smaller tablets with the launch of iPad Mini in 2012.
Apple is under pressure to ensure dominance in the tablet space and there were moderate improvements announced for the new iPad.
Some included an anti-reflective screen and "Touch ID" sensor, first seen on the iPhone 5s.
Watch the Apple video here:
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