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Cape Town - Despite the high price of Google Glass, a number of South Africans have already purchased the internet-connected eyewear.
According to e-commerce retailer Takealot.com, it has seen healthy sales of Google Glass since its local availability was announced.
Marketing manager, Declan Hollywood, though coy to reveal exactly how many were sold, told Fin24 that the split frames are sold out.
The online retailer sells Google Glass for R26 999 and also remodelled its mobile website as the company looks to capitalise on the expected increase in mobile-enabled shopping.
"Mobile represents a significant proportion of our visits today. The opportunity is to narrow the gap between mobile usage, which is ubiquitous among smartphone users, and the propensity to shop on mobile," said Takealot.com co-CEO Kim Reid.
Laws
The firm is on a drive to compete with kalahari.com and announced on Wednesday, the acquisition of Superbalist.com.
Both firms will continue to operate independently and the takeover is aimed at positioning Takealot to target young people.
"The millennial generation is deemed to be the most powerful and relevant market on the planet and we have managed to acquire a business run by millennials, focused on millennials," said Reid.
Google Glass is subject to a difficult regulatory environment in the US where several states have drafted laws limiting the use of the eyewear.
It is unclear how South African authorities will respond to Google Glass though it is likely that it will be included under the ban on cellphones while driving.
Check out this video on Google Glass in action:
- Follow Duncan on Twitter
According to e-commerce retailer Takealot.com, it has seen healthy sales of Google Glass since its local availability was announced.
Marketing manager, Declan Hollywood, though coy to reveal exactly how many were sold, told Fin24 that the split frames are sold out.
The online retailer sells Google Glass for R26 999 and also remodelled its mobile website as the company looks to capitalise on the expected increase in mobile-enabled shopping.
"Mobile represents a significant proportion of our visits today. The opportunity is to narrow the gap between mobile usage, which is ubiquitous among smartphone users, and the propensity to shop on mobile," said Takealot.com co-CEO Kim Reid.
Laws
The firm is on a drive to compete with kalahari.com and announced on Wednesday, the acquisition of Superbalist.com.
Both firms will continue to operate independently and the takeover is aimed at positioning Takealot to target young people.
"The millennial generation is deemed to be the most powerful and relevant market on the planet and we have managed to acquire a business run by millennials, focused on millennials," said Reid.
Google Glass is subject to a difficult regulatory environment in the US where several states have drafted laws limiting the use of the eyewear.
It is unclear how South African authorities will respond to Google Glass though it is likely that it will be included under the ban on cellphones while driving.
Check out this video on Google Glass in action:
- Follow Duncan on Twitter
