Discovery building AI engine as part of R100m Vitality revamp

SA's largest open medical scheme provider Discovery is spending more than R100 million on a radical overhaul of its Vitality wellness programme as it looks to provide members with hyperpersonalised routes to healthier living.

CEO Adrian Gore, who founded Discovery in 1992, told News24 that Discovery is in the process of evolving Vitality from a wellness programme wrapped around its banking, investment, health, life and car insurance products, into a fully fledged "economic model" that will benefit the firm.

Gore says that will allow Discovery to further showcase "profound effects" that Vitality can provide its partners – which include Ping An Health in China and Hong Kong-based AIA Group – through mechanisms which plot each customer’s Vitality journey.