Publications
Partners
- Paris Hilton has reportedly become the first celebrity to score a special revenue share agreement with X.
- CEO of X, Linda Yaccarino, made the announcement on Monday.
- Their partnership will include making video and multimedia content.
Paris Hilton has reportedly become the first celebrity to score a special revenue share agreement with Elon Musk's X (formerly known as Twitter).
Linda Yaccarino, CEO of X, announced on Monday that the company was launching a partnership with Hilton and her media company 11:11.
The media content company and platform works with creators, brands, and intellectual properties, according to their website.
Yaccarino posted on X:
The queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, we're excited to launch an official partnership with you and your next-gen media company 11:11. Together we're going to create a launchpad for new initiatives in video and… pic.twitter.com/7ctohyn3Nb
— Linda Yaccarino (@lindayaX) October 2, 2023
As part of the partnership, X has made a special hashtag – 'sliving', which is a term invented by Hilton that is a portmanteau of 'slaying' and 'living'.
The partnership will reportedly last two years, according to The Verge.
Hilton stated in a voice clip on X:
Their partnership will entail four video content programs per year that include live shopping, X spokesperson Joe Benarroch told The Verge.
Through the live shopping program, viewers of Hilton's live stream will be able to browse through a catalogue of products and purchase them via X.
"X will work to secure brand sponsorship to support each of the activations," Benarroch said.
"X will also support amplifying other efforts that 11:11 Media / Paris Hilton will be involved in throughout the year," he added.
