Cape Town to Paris: Russel Abrahams turns his illustrations into paintings, sells 10 pieces globally

South African illustrator and artist Russel Abrahams has taken the art world by storm, turning his illustrations into paintings, and selling them in different parts of the world, including Paris.

Abrahams, who hails from Cape Town, is known for his brand Yay Abe, which boasts unique, playful graphics in bold colours.

His illustrations have scored him partnerships with brands such as H&M, Adidas, KFC, MKM, Woolworths, Airbnb and Burger King.