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- TikTok and Vodacom have teamed up to award Africa's 2023 top content creators.
- The TikTok Top Creator Awards will be hosted by Sipho Alphi Mkhwanazi.
- Some South African content creators who have been nominated include Nezcatt, SiyaBunny, Afrolecia, and more.
- For more lifestyle news, go to the News24 Life front page.
TikTok has joined forces with Vodacom to bring the 2023 TikTok Top Creator Awards, honouring the achievements of African content creators.
The awards, which are now in their second year, will be taking place on 9 February 2024 in Midrand, recognising talented content creators.
"TikTok champions creativity and connects people globally. Our platform empowers anyone to become a creator and share their stories.
"These awards are designed to inspire, guide, and empower the next generation of talent to take Africa to the world," said Head of Content Operations for Sub-Saharan Africa Bianca Sibiya.
In light of the partnership, the short-form video platform acknowledges that without access to a secure and reliable data connection, uploading content would be a big challenge for content creators, which therefore necessitates the collaboration.
"Our network enables content creators to realise their creative visions, from capturing and editing footage to producing engaging content.
READ | 'Keep it fresh': Award-winning South African content creators share their secrets to success
"This partnership is also another example of how like-minded brands collaborate to provide customers with technological solutions that enhance their everyday lifestyle and entertainment," said Mathys Venter, who is the managing executive for Prepaid and Loyalty at Vodacom.
The event is set to take place at Vodaworld in Midrand on Friday, with popular TikTok creator and event MC – who has over 1 million combined social media followers – Alphi Sipho Mkhwanazi set to grace the stage as the host for the night.
"I am beyond honoured and excited to be hosting the 2023 TikTok Top Creator Awards,” he said in a statement. “TikTok has been an incredible platform for me to express myself creatively and connect with people from all walks of life. To now have the opportunity to celebrate and uplift fellow creators is truly a dream come true."
Despite recent headlines reporting TikTok and Universal Music Group's split after failure to agree on artists' remuneration, the awards feature a Song of the Year in the Sub-Saharan Africa category.
Here are the nominees and the respective categories:
Sports creator of the year in Sub-Saharan Africa
- Nezcatt (South Africa)
- stoneavenuee (Nigeria)
Gaming creator of the year in Sub-Saharan Africa
- khalamanja_ (Nigeria)
- someothergirl (Kenya)
- tacticalceza (Nigeria)
Entertainment creator of the year in Sub-Saharan Africa
- Sachi_himes96 (South Africa)
- Lifestory328 (Kenya)
Lifestyle and Education creator of the year in Sub-Saharan Africa
- Foodstakenya (Kenya)
- iremide (Nigeria)
- SiyaBunny (South Africa)
Trailblazer of the year in Sub-Saharan Africa
- OfficialKinuthia (Kenya)
- @olaoflagos_ (Nigeria)
Africa Rising creator of the year in Sub-Saharan Africa
- Afrolecia (Haircare South Africa)
- Nairobidisclosure (Food Kenya)
Publisher of the year in Sub-Saharan Africa
- PulseNigeria247 (Nigeria)
- Startimeskenya (Kenya)
- Foodiesofsa (South Africa)
- WWTaste (South Africa)
- PulseSports (Nigeria)
- jointribe_gg (Nigeria)
- Netflixnigeria (Nigeria)
Song of the year in Sub-Saharan Africa
- Tyler ICU & Tumelo_za - Mnike (feat. DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee)
- Inkabi Zezwe, Sjava & Big Zulu - Umbayimbayi
- Uncle Waffles, Tony Duardo & Justin 99 - Yahyuppiyah(feat.Pcee, EeQue & Chley)
- Guchi & Loud Behaviour - Notice Me
- Pcee, S'gija Disciples & Zan'Ten - Kilimanjaro ( Feat. Justin 99, Mema_Percent & Mr JazziQ)
- Khaid & Boy Spyce - Carry Me Go (Sped Up)
- Khaid - Anabella (Sped Up)
- Asake - Lonely At the Top
- Spyro - Who is your guy?
- Adekunle Gold & Zinoleesky - Party No Dey Stop
- Jux & Diamond Platnumz - Enjoy
- Jay Melody - Sawa
- Platform TZ - Wivu
- Alikiba - Mahaba
- Bruce Africa - You
