EXCLUSIVE: Marie Claire editor addresses Twitter backlash over #MCInHerShoes campaign

Marie Claire's #MCInHerShoes campaign put prominent South African men in high heels, with hopes of highlighting gender-based violence. 

The campaign sparked the ire of some users on social networks who pointed out perceived flaws in the campaign.

Jerusha Sukhdeo-Raath spoke to Marie Claire editor Aspasia Karras. Karras says #MCInHerShoes got the country talking about the important issues. Watch.

#MarieClaire's #InHerShoes campaign uses serial misogynists Siv Ngesi& Gareth Cliff. They expand their profile w/o changing their behaviour.

— Sian Ferguson (@sianfergs) July 21, 2015

@AspasiaKarras @sianfergs I think you guys address serious issues often and that's great. However, I think this campaign misses the mark.

— Lize Hartley (@lizetheunicorn) July 22, 2015

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