Durban - Police Minister Nathi Nhleko on Sunday launched the "We Are One Humanity" campaign in a bid to stop the recent wave of violent xenophobic attacks in the country.
Nhleko launched the campaign at a press conference at the Hilton Hotel in Durban.
Nhleko said the campaign would have four focus points.
He said these were a community outreach programme, a mass education campaign, stimulation of behavioural change and a community feedback programme.
Nhleko said: "We strongly believe it [the xenophobia] is motivated by self hatred."
He said that the xenophobia was part of the "lingering destructive colonial legacy".
The campaign will kick off in May.
He said that there needed to be feedback from communities so that authorities become aware of their concerns related to foreigners before they became xenophobic.
He said the government believed that the situation had stabilised.
"These attacks are all that is backwards of us," he said.