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Helmet innovation to change the face of urban cycling

Sweden - We understand the need for a helmet when you are careering down a mountain pass or some extreme biking trail, but often the possibility of helmet hair when you arrive at work or a fun night out is appalling and overrides the safety appeal, to say the least.

If you happen to be an avid urban cyclist, you are going to love the latest invention by two Swedish girls who have come up with an invisible helmet.

What started out as a master’s thesis in 2005, inventors of the Hovding helmet, Anna Haupt and Teresa Alstin are set to revolutionise the cycling helmet industry.

Now surely your mind must be racing with questions about how it works?

Bearing close resemblance to the chic snood, the Hovding's innovation lies in a collar containing a folded airbag. The collar is embedded with movement sensors that pick up the cyclists abnormal movement and would inflate in the event of an accident.

The helmet has already won numerous awards and a  study conducted by Swedish insurance company, Folksam, who tested 13 cycle helmets for impact and shock absorption, reported that the Hovding is by far the best date.

Haupt and Alstin developed the idea in response to a law of mandatory cycle helmet use in Sweden. In addition to the helmet being an industrial design experiment, the two aimed to create helmets that cyclists would be happy to wear- or not even notice. Wearing a helmet while cycling is mandatory in South Africa too.

Managing Director of the Hovding foundation, Fredik Carling said that cyclists appreciate the helmet’s safety, innovative design and style so much that over 3 000 Hovdings are already being worn. Carling went on to mention that Japan and Canada are on the cards for launch sales in 2014.

No mention as yet about South Africa, but for more information visit  the Hovding website or take a look at this informative video.









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