UK lingerie shop sorry over Isis underwear

London - A British adult retailer apologised on Saturday after launching a range of lingerie named Isis - but said it did not support jihadists in Iraq and Syria and had no plans to withdraw the line.

Ann Summers' Isis range includes lacy black and white bras, thongs and suspenders and is for sale online and in its shops, which number over 100 across Britain.

The retailer - which also stocks sex toys, bondage gear and fancy dress - named the range after the ancient Egyptian goddess of fertility.

But it shares its name with the Islamic State of Iraq and Syria (ISIS), the jihadist group now known as the Islamic State (IS).

A spokesperson for Ann Summers said that names for its ranges are chosen months before their launch.

"We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence," she said.

"We apologise for any offence caused."

She said there were no plans to pull the range from sale.

The United States has been waging air strikes against IS militants amid fears the territory they have seized in Syria and Iraq could become a launchpad for global terror attacks.

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Jurgen Eksteen 2014-08-23 02:51:58 PM
I guess the goddess Isis needs to apologise too for having the same name.
Andrew Stockton 2014-08-23 02:57:44 PM
Egyptian bride of "Ra" ? Must be very racist ...
Bartho Geldenhuys 2014-08-23 04:04:27 PM
Wonder what Vodacom is going to do because their Subscriber System and supplier is called ISIS!!!
truthbetold221 2014-08-23 04:19:30 PM
It's actually Isis vs ISIS.
Tiisetso Yesterday 2014-08-23 05:17:48 PM
The lingerie slogan is ''Go out with a Bang''
Nonhlanhla Mhlongo 2014-08-23 05:43:36 PM
knowing how prudish and easily offended these Islamic extremists are, I wont be surprised if they launched a "holy war" against the shop.
MargotvR 2014-08-23 10:52:05 PM
One is a name of an Egyptian Goddess Isis and the other is an acronym for several words I.S.I.S. hence there is no correlation in reality. People need to learn to detect these subtleties of our language and then perhaps see there was never a need to become embroiled in a furore!