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WORCESTER - In celebration of World Radio Day, the Breede Valley Municipality hosted a captivating engagement, drawing attention to the profound impact radio has had on South Africa and beyond.
The event featured University of the Western Cape (UWC) Associate Professor Sisanda Nkoala as keynote speaker, delving into the rich history of radio, showcasing insights from her work 100 Years of Radio in South Africa, Volume 1: South African Radio Stations and Broadcasters Then & Now.
With an audience eager to explore the evolution of this influential medium, she illuminated the significance of radio in shaping culture, society and communication over the last century.
Nkoala provided a comprehensive overview, offering those attending a deeper understanding of radio’s transformative power.“In the past it was difficult to get into radio or be invited,” she pointed out, “whereas now one is able to invite oneself in by contributing to the conversation.”
Drawing on her extensive research, this media intellectual traced the journey of radio in South Africa.
Nkoala underscored radio’s resilience, from the earliest broadcasts to the digital era, and adaptability in an ever-changing media landscape. She said: “For radio to thrive in the digital era it should play to its strength and not try to be social media, we expect ordinary stories to dominate, it can incorporate social media or TV.”
Nkoala mentioned its selling point is being the platform for talk and where we all have an equal voice using the communication to bring change in our communities.
Those present were treated to a captivating exploration of key milestones, personalities, and innovations that have shaped South African radio. Nkoala’s insights provided valuable context, shedding light on the challenges and triumphs encountered along the way.
