Publications
Partners
- Best Programme of the Year: Financial Services
- Best Partnership Programme
- Best Loyalty programme with the Biggest Impact on SA Consumer Behaviour
- Best Long-Term Loyalty Programme
- Best Short-Term Loyalty Marketing Campaign
- Most Innovative use of Technology
- Loyalty Team of the Year
Sizwe Nxedlana, FNB Private Segment CEO, says, "eBucks is central to the integrated value we offer across FNB and RMB Private Bank and the way we shape behaviour to help customers better manage their money. Through gamification, we continue to make it easy for customers to understand the programme and get more value, and we're deliberate about collaborating with like-minded partners. Within our affluent customer segments, we continue to see the impact of eBucks in areas such as travel, where we offer generous discounts for flight tickets, and fuel, which has been at record prices over the course of this year."
The sentiment is echoed by Lytania Johnson, CEO of FNB’s Personal Segment, who says, "These esteemed accolades come at a time when the value of solutions is under the spotlight due to the tough economic times. We’ve made great strides in tailoring our rewards to cater to the real needs of consumers across all income segments through the smart use of consumer insights. For our customers in the Personal Segment, who typically earn minimum wage or middle income, eBucks is an important benefit in helping them stretch their monthly budgets for necessities such as groceries, airtime, and bus tickets, for instance. Over the past two decades, we've demonstrated the tangible impact of our programme on our customers' lives, and we remain dedicated to evolving our approach to meet customer needs along with our behavioural objectives."
The latest tranche of accolades extends eBucks’ list of awards to 10 in just a few months. Recently, eBucks received three accolades for Best Use of Technology, Best Long-Term Loyalty Initiative, and Best Loyalty Programme in the Africa and Middle East region at the recent International Loyalty Awards. In addition, FNB as a brand has also been awarded several accolades this year, including being recognised as the World's Strongest Banking Brand by Brand Finance with a Brand Strength Index rating of 93 out of 100. FNB was also named SA’s Best Consumer Digital Bank at Global Finance's World's Best Digital Banks 2023 Awards.
This post and content is sponsored, written and produced by FNB.
