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Say hello to a new era in smart device advertising.
HUAWEI is excited to announce the next chapter for the HUAWEI Ads platform. In December, HUAWEI Ads became Petal Ads. Since 2017, they have worked closely with advertising, media and publishing partners to create an expansive ads ecosystem. Together, they have grown HUAWEI Ads into a vibrant marketplace with 4 billion daily ad requests and integrated over 360 000 global publishers.
HUAWEI is proud of how the platform has grown and evolved to serve customers beyond HUAWEI devices. They feel now is the right time to reflect the growth of the ecosystem and begin a new era as Petal Ads. They would like to thank all their partners for their valuable support and look forward to growing the platform together in 2023.
Petal Ads: building a platform for growth and sustainability
Innovation is part of the DNA of all Petal products. Over the last few years, services such as Petal Search, Petal Maps and Petal Clip have brought more choice and open capabilities to the European market. HUAWEI will be taking all of those technical advances in AI-powered mobile search, location-based services and creative editing tools to further power the growth of the Petal Ads platform.
While a ‘Petal’ can be seen as a strong symbol of growth, it is also a symbol of rejuvenation. They are committed to leading the way in sustainability in digital advertising. By leveraging their learnings in all-scenario products and experiences, they hope to work alongside their partners to build an ecosystem where revenue growth and sustainability go hand in hand.
2023 will see a new era for Petal Ads
Today we are surrounded by change. Consumers are shifting the way they search for information online, with mobile virtual assistants playing an increasingly important role in how people and businesses connect. Advances in big data, AR and machine learning are giving advertisers powerful tools to engage their audiences across devices. Through all this innovation and change, protecting the safety and security of customers and partners remains their top priority.
Like the petals of a flower, it is only when all sides of the advertising ecosystem come together in perfect harmony, that something special emerges. Their mission for Petal Ads, is to be a connector in a sea of possibility. By working together with media partners, publishers, advertisers, MMPs and Industry bodies, they will continue to bring innovative ad experiences to all smart device users around the world.
ChicPoint partners with Petal Ads and boosts its monthly revenue by 40%
Petal Ads is an advertising marketplace that continues to be a driving force in the e-commerce world, proving its capabilities to support online apps and help them achieve their marketing campaign objectives. The ChicPoint app is a prime example of Petal Ads’ impact and influence in the e-commerce sphere, and is now collaborating with Petal Ads during the upcoming e-commerce marketing season.
Since the beginning of 2022, Petal Ads has supported ChicPoint to launch campaigns across the Gulf region (Saudi Arabia, UAE and Kuwait) using a suite of promotional features on AppGallery, including feature cards, top banner cards and rankings. Through the collaboration, ChicPoint has amplified organic downloads, boosting its monthly revenue by 40%, and reduced the app activation cost to less than US$1.They are excited to take this next step in the Petal Ads journey, and look forward to your continued partnership in exploring new advertising possibilities in 2023 and beyond.
When will this brand name change take effect?
This brand update has been rolled out across the ads interface and marketing materials since December 2022.
Will my ad account be affected?
There is no change to the terms of service, billing or invoice process. Any new contracts signed will refer to the product name as 'Petal Ads' instead of 'HUAWEI Ads'.
Does the rebranding have any impact on existing agreements or contracts?
All existing agreements or contracts remain valid after the brand change.
Why has the platform changed its name?
The platform has changed its name to Petal Ads to mark the evolution of the platform to go beyond HUAWEI devices, and reflect the growth of this ecosystem to integrate over 360 000 global publishers and ad partners.
What should I do if I have more questions?
If you have any additional questions, you can contact the Petal Ads team at adsmea@huawei.com
This post and content is sponsored, written and provided by HUAWEI.
