Women from around the world have taken to social media, posting selfies under the now viral hashtag, #PowerOfMakeup. It has in fact become a full-on movement. The hashtag saw thousands of women taking pictures of themselves showing their half made-up faces.
According to The Telegraph, the movement started by YouTube beauty vlogger, Nikkie, was designed to tell the world that putting on makeup shouldn't be something women should be ashamed of.
Within hours of Nikkie posting the video, the hashtag went viral on Twitter and Instagram with women proclaiming how much they love makeup. It’s all about being true to oneself and feeling comfortable in your own skin.
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