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We are really very excited about this. Beyoncé and founder of Topshop, Sir Philip Green announced a 50/50 joint venture company yesterday, Parkwood Topshop Athletic Ltd. formed to produce a global athletic street-wear brand launching in Fall 2015.
This rather unique brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance.
The global distribution platform will include Topshop stores and topshop.com, with many existing and new partnerships also to be
explored.
Sir Philip Green comments: 'We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.'
How excited are you about this venture?
We are really very excited about this. Beyoncé and founder of Topshop, Sir Philip Green announced a 50/50 joint venture company yesterday, Parkwood Topshop Athletic Ltd. formed to produce a global athletic street-wear brand launching in Fall 2015.
This rather unique brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance.
The global distribution platform will include Topshop stores and topshop.com, with many existing and new partnerships also to be
explored.
Sir Philip Green comments: 'We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.'
How excited are you about this venture?
