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The World Wide Fund for Nature in South Africa (WWF-SA) will unveil larger-than-life artworks in celebration of the world’s largest global mass action for environment. To raise awareness for WWF’s Earth Hour on Saturday, 23 March 2013,
The murals are inspired by the theme #WeAreAllConnected.
Created in Johannesburg and Cape Town by muralist Freddy Sam (aka Ricky Lee Gordon), the artworks visually highlight humankind’s connection to and dependence on the natural world.
"We are excited by the prospect of visually inspiring people beyond Earth Hour to continue to consider their personal impact on the environment and the part we each play in contributing to the protection of the planet. Our small actions all add up!" Says Dr Mornè du Plessis of WWF-SA
The first inspiring mural will be revealed in Maboneng Precinct in Johannesburg on Tuesday, 12 March.
This colourful creation is a product of community participation. A workshop was held last week in which local residents and those in the area were asked to draw their interpretations of the message #WeAreAllConnected.
Of these creations, art activist Ricky Lee Gordon explains, "Art is a way of reaching into the heart of communities and bringing new messages to the social dynamic. We wanted to inspire an awareness of the natural world in these built urban environments."
A similar community participation workshop will be held in Cape Town, local residents can join in the creative process and express their ideas on paper to inspire Gordon.
The workshop will take place on the morning of Saturday, 16 March, at The Foundry on Albert Road in Woodstock, close to the Old Biscuit Mill.
The murals were created using both Plascon Polvin and Plascon Evolution paint, which is a zero VOC, solvent-free and Green Council-approved product generously sponsored by Kansai Plascon.
On the night of Earth Hour, the second mural in the #WeAreAllConnected-inspired series will be revealed at a special event in Woodstock in Cape Town that coincides with Earth Hour.
The idea for Earth Hour 2013 is to switch off for the hour and switch over to more sustainable ways of living beyond the hour.
The mural was created with the desire to leave something behind to remind us all that our actions need to live long after the celebrations.
Around the country, a number of other Earth Hour-related events also will take place as peopleare ebcouraged to show their commitment to the environment.
WWF’s ‘Things To Do In The Dark’ platform provides inspiring ideas for ways to celebrate Earth Hour. Visit www.facebook.com/WWFSA for the ‘Things To Do In The Dark’ app.
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Earth Hour listing:
WWF’s Earth Hour 2013
At 8:30pm local time on Saturday, 23 March 2013, unite with hundreds of millions of people around the world for WWF’s Earth Hour 2013 as the planet goes dark when lights are switched off in a symbolic gesture to pledge their commitment to doing something positive for the planet.
When: Saturday, 23 March 2013, 8:30 – 9:30pm local time
Where: Across the globe, in your city, in your home
Why: Celebrate your commitment to the planet, in unity with fellow citizens of the planet
How: Switch off your non-essential lights, organize a local get together or participate in whatever way you choose. WWF South Africa would also love to hear stories of your celebrations and commitment beyond the hour, send them to earthhour@wwf.org.za or www.earthhour.org.za to
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The murals are inspired by the theme #WeAreAllConnected.
Created in Johannesburg and Cape Town by muralist Freddy Sam (aka Ricky Lee Gordon), the artworks visually highlight humankind’s connection to and dependence on the natural world.
"We are excited by the prospect of visually inspiring people beyond Earth Hour to continue to consider their personal impact on the environment and the part we each play in contributing to the protection of the planet. Our small actions all add up!" Says Dr Mornè du Plessis of WWF-SA
The first inspiring mural will be revealed in Maboneng Precinct in Johannesburg on Tuesday, 12 March.
This colourful creation is a product of community participation. A workshop was held last week in which local residents and those in the area were asked to draw their interpretations of the message #WeAreAllConnected.
Of these creations, art activist Ricky Lee Gordon explains, "Art is a way of reaching into the heart of communities and bringing new messages to the social dynamic. We wanted to inspire an awareness of the natural world in these built urban environments."
A similar community participation workshop will be held in Cape Town, local residents can join in the creative process and express their ideas on paper to inspire Gordon.
The workshop will take place on the morning of Saturday, 16 March, at The Foundry on Albert Road in Woodstock, close to the Old Biscuit Mill.
The murals were created using both Plascon Polvin and Plascon Evolution paint, which is a zero VOC, solvent-free and Green Council-approved product generously sponsored by Kansai Plascon.
On the night of Earth Hour, the second mural in the #WeAreAllConnected-inspired series will be revealed at a special event in Woodstock in Cape Town that coincides with Earth Hour.
The idea for Earth Hour 2013 is to switch off for the hour and switch over to more sustainable ways of living beyond the hour.
The mural was created with the desire to leave something behind to remind us all that our actions need to live long after the celebrations.
Around the country, a number of other Earth Hour-related events also will take place as peopleare ebcouraged to show their commitment to the environment.
WWF’s ‘Things To Do In The Dark’ platform provides inspiring ideas for ways to celebrate Earth Hour. Visit www.facebook.com/WWFSA for the ‘Things To Do In The Dark’ app.
________________________________________
Earth Hour listing:
WWF’s Earth Hour 2013
At 8:30pm local time on Saturday, 23 March 2013, unite with hundreds of millions of people around the world for WWF’s Earth Hour 2013 as the planet goes dark when lights are switched off in a symbolic gesture to pledge their commitment to doing something positive for the planet.
When: Saturday, 23 March 2013, 8:30 – 9:30pm local time
Where: Across the globe, in your city, in your home
Why: Celebrate your commitment to the planet, in unity with fellow citizens of the planet
How: Switch off your non-essential lights, organize a local get together or participate in whatever way you choose. WWF South Africa would also love to hear stories of your celebrations and commitment beyond the hour, send them to earthhour@wwf.org.za or www.earthhour.org.za to
________________________________________
Follow Women24 on Twitter.
