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Finding and retaining the right staff is a challenge faced by companies globally and locally. In recognition of this, Careers24, South Africa's leading online job portal, has unveiled an employer branding offering that assists companies to assess their Employer Brand Value and to reposition their brand as an excellent workplace on their own media channels as well as on the Careers24 portal.
"Employer branding is a game-changer," says Marc Privett, Head of Careers24. "In this highly competitive arena recruitment has, in essence, become a marketing function. The onus is now on the employer to attract top talent as the right candidates are in a position to choose their working environments."
Strong employer branding positions a company as more than just somewhere to earn a salary. It focuses on elements like company culture and reputation, career growth and opportunities, work-life balance, product and innovation, stability and respect. "The stronger a company's brand, the more likely they are to attract and retain strong candidates," adds Privett.
Careers24 offers strong curated content that depicts the company's workplace environment, which are written by a team of content experts, as well as video and photography that beautifully depicts the company culture and the dissemination of the content across the 24.com network. Additionally, the experts assist clients continuously throughout the year, with the goal of becoming an employer of choice.
"Online recruitment has become an essential tool in sourcing top candidates. But we believe it's not just about having a job-seeking presence online, it's also about building an engaging and powerful brand that works to attract the right people," says Privett.
