South Africans on Twitter are mocking racist beachgoer Adam Catzavelos after he filmed himself boasting about being on a Greek beach where there isn't a single black person.
Dubbed the #AdamCatzavelosChallenge, Twitter and Facebook users have created similar videos mocking Catzavelos nonsensical rant.
In the original video, Catzavelos gives a "weather forecast", adding "amazing sea and not one k****r in sight".
He has since been fired from the family business, St George's Fine Foods, and one client of the company has already decided to find another supplier.
"We had a conference call and we are disassociating ourselves immediately from St George's," Butcher Boys director Derryck Myers told News24.
"We do not support what Adam has done," he added.