On the 1st of November, an extraordinary partnership hit South Africa. News24 is publishing a piece of Beautiful News every day: a film, photograph or article that portrays positive stories about South Africa and its people. A new story will go live every day at 16:14, which is the exact time that former president Nelson Mandela was released from Victor Verster prison on 11 February 1990.
Watch News24 editor-in-chief, Adriaan Basson, Beautiful News concept creator, Adrian Steirn, and Mercedes-Benz Divisional Marketing Manager, Selvin Govender, tell us about creating the stories that showcase beautiful South African lives.
Steirn is famous for his 21 Icons project that celebrated the lives of great South Africans. Steirn says that when he was conceptualising Beautiful News he knew it had to have a home on a platform that was both proudly South African and spoke to as many South Africans as possible.