Why Apple killed the iCar: What this automotive failure means for the future of driverless tech

29 Feb

Lance Branquinho

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Apple’s iCar project has soured. What does it mean for the car industry? (Supplied/NewsPress)

In a world that is becoming more interconnected and ecosystem-dependent by the day, Apple is the brand without comparison.

The Californian technology company is globally revered for its unrivalled UX design and product awareness.

Apple's iPhone made the smartphone a transformative technology, but its mastery is about knowing how people want to consume and interact with technology.

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