With social media influencing at an all-time high, "luxury" as a concept has not only grown globally, but remained steady, even during volatile economic times.
Most companies on the luxury end in the categories of fashion, cosmetics, fragrance, travel and vehicles have recorded steady growth in recent years.
According to Statista, the luxury car market in South Africa is expected to reach R1.2 billion ($66 million) in 2024 and R1.3 billion ($70 million) by 2028.