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They’re faster, they’re smarter, they’re brighter, they’re more powerful than ever before. And now, they’re here: the next generation of MacBook Pro M3, adding a new dimension of performance and capability to the most advanced computers money can buy.
Only three years after Apple introduced the revolutionary SoC (System on a Chip) processor, which integrates multiple core components for improved performance, memory management, machine learning, energy efficiency, and battery life, the MacBook Pro M3 range is built to outperform and outlast any other laptop on the market.
Available in three variations — M3, M3 Pro, and M3 Max — the new lineup features an 80% faster CPU and up to 22 hours of battery life on a single charge. You can pop into an iStore to see for yourself, but in the meantime, here’s a checklist of what you can expect when you step up to the best MacBook ever.
Mac is super quick and easy to set up. Unboxing a MacBook is a joy in itself, but the real magic starts when you lift the lid. Right from the opening “hello” on the screen, your MacBook guides you through a step-by-step process that will have you up and running in just a few minutes.
Mac is good for business. Since every MacBook comes with a suite of powerful productivity apps for personal and business use, including Numbers for spreadsheets, Pages for documents, and KeyNote for presentations, you’ll have everything you need to get right down to work. And if you're working remotely, the built-in webcam is perfect for your conference call.
Mac excels at Excel. And Word, and Outlook, and PowerPoint. They’re fully compatible with the Microsoft 365 suite, as well as Google Workspace and other business apps. You can even run Windows on a MacBook, using virtualisation software.
Mac can go on and on and on. Laptop users have long been familiar with the compromise between portability and power. The new MacBooks have finally put paid to that paradox, with batteries capable of lasting for up to 22 hours on a single charge. That means you can safely leave your charger behind when you head out for the day. Even under heavy pressure, even during load shedding, MacBooks are in it for the long run.
Mac can multiply your productivity. With their enhanced processing power and efficiency, the new breed of MacBooks are an ideal choice for creative professionals and multitaskers. And with their ability to run multiple resource-intensive apps simultaneously, your productivity will soar.
Mac is super-secure and safe to use. Apple’s SoC processor is hard-wired to safeguard your data and protect your privacy, thanks to innovations such as Touch ID and the Secure Enclave. The Mac also keeps malware and viruses at bay at the hardware level, and regular security updates ensure you can use your MacBook with maximum peace of mind.
Mac is fun to play with. Thanks to their high-performance M1, M2, and M3 chips, dazzling Retina displays, and powerful built-in speakers, MacBooks are ideal for entertainment, recreation, and creativity too. Edit a movie on iMovie, compose a track on GarageBand, listen to music, watch a show, tune into a podcast, organise and edit your photos, or just unwind with a high-graphics game.
Visit iStore today to learn more about the MacBook Air and MacBook Pro M1 and M2 range and the new MacBook Pro M3 range: https://www.istore.co.za/discover-mac.
This post and content is sponsored, written and produced by iStore.
