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Cape Town - If you've been toying with the idea of an island break, the #gotoreunion campaign is about to reveal exactly what this southern Indian Ocean island has to offer, offering up the perfect go-to, Reunion Island planning resource.
How and why?
A posse of top bloggers and online media are heading to Reunion Island from 26 June-3 July 2014 where they will absorb the island’s extensive diversity, easy lifestyle to bring you unique stories and its untapped secrets.
The blogger trip coincides with the launch of a new blog for Reunion blog.welcometoreunionisland.com which will cater specifically to the interests of the South African market.
Could it get any easier to plan an island break? Apparently the answer is YES!.
#gotoreunion made easy with Air Austral
South Africans no longer need a visa to visit, making the southern Indian ocean a top go-to destination for families, couples and adventurers in search of a beach holiday that offers so much more, and all within an easy four-hour flight with Air Austral from Johannesburg.
Spontaneous South Africans can take advantage of a special rate being offered by Air Austral for a limited time only. For R4 354 return (ZAR 1870 per person +airport taxes of ZAR 2484 – TOTAL ZAR 4354) you can fly direct from Johannesburg to Reunion Island.
Reunion Island is a fascinating blend of raw, exotic nature and French-Creole refinement; a must for the curious traveller, with 42% of the island declared as a UNESCO World Heritage Site. It is a hiking mecca with extraordinary routes circling live volcanoes and brushing through forests of ferns and flowers.
Visitors can also relax, enjoy spa treatments and yoga and experience the interesting creole food and colourful culture.
Meet the bloggers
Reunion Island Tourism has chosen South African destination marketing company, Destinate to conceptualise the digital marketing campaign that will see a new interactive blog platform launch just before some of the world’s top bloggers congregate in Reunion Island.
Expect to see the destination in a totally new way – as the bloggers will be living amongst and like locals-in-the-know for a few days.
#GoToReunion will be hosted in association with iambassadors who worked with Destinate on the recent and very successful blogger campaign for Stellenbosch, #Stellenblog. #Stellenblog, which ran from 2-9 May generated more than 42 million online impressions worldwide, with a PR value exceeding $880 000 (more than R9 million) to date.
Also Check out: 12 pics that will make you want to explore Stellenbosch
National Geographic Channel Adventure Ambassador, Yann Macherez, will - in his capacity as a Reunion native - lead the bloggers through their trip to ensure they have access to insider knowledge and maximum adventure. He is a renowned photographer he and has worked with South African Tourism on a recent campaign https://www.youtube.com/watch?v=TYADwYOvaHI .
Two top South African travel influencer platforms - Getaway Magazine and News24Travel - will be coming along to take their online communities and readers on a journey of discovery.
They will be joined by two prominent travel and lifestyle bloggers from South Africa:
Meruschka Govender of Mzansigirl.com who’s been named one of South Africa’s top travel bloggers.
Successful SA blogger Natalie Roos will represent Destinate, also writing as www.tailsofamermaid.com.
Three international bloggers from the USA, Brazil and Netherlands (covering both traditional and new markets) – will join the trip, along with a top videographer based in the USA.
Follow the international bloggers:
Keith Jenkins: Founder/Publisher of the Velvet Escape luxury travel blog. Inspired by travel, nature, people, music, sports, architecture, airplanes and photography.
Priscila Reis Magalhaes: A Brazilian lawyer who fell in love with the world and decided to give up on the career of corporate law to become a professional blogger.
Matthew Karsten: The Expert Vagabond is addicted to adventure travel and photography, he's been on a mission to inspire your next journey with entertaining stories, beautiful images, and useful travel tips from around the world.
Matthew Ryan Brown: A freelance director, cinematographer, and editor. Making emotional and imaginative pieces, whether it is films/docs, music videos, commercials, or museum installations.
Yann Macherez: A freelance photographer now living in Paris, Yann grew up in Reunion.
And South African bloggers:
Selene Brophy : Editor for News24 Travel
Kati Auld: Digital Journalist for Getaway Magazine based in Cape Town
By following the hashtag #gotoreunion armchair travellers can travel along and be inspired to book their own trip to Reunion Island.
Come join our travel community! Like us on Facebook, follow us on Twitter, hang out with us on Google+, snap away on Instagram and share your inspiration on Pinterest.
Or
subscribe to our newsletter for weekly updates on the latest NB travel news.
How and why?
A posse of top bloggers and online media are heading to Reunion Island from 26 June-3 July 2014 where they will absorb the island’s extensive diversity, easy lifestyle to bring you unique stories and its untapped secrets.
The blogger trip coincides with the launch of a new blog for Reunion blog.welcometoreunionisland.com which will cater specifically to the interests of the South African market.
Could it get any easier to plan an island break? Apparently the answer is YES!.
#gotoreunion made easy with Air Austral
South Africans no longer need a visa to visit, making the southern Indian ocean a top go-to destination for families, couples and adventurers in search of a beach holiday that offers so much more, and all within an easy four-hour flight with Air Austral from Johannesburg.
Spontaneous South Africans can take advantage of a special rate being offered by Air Austral for a limited time only. For R4 354 return (ZAR 1870 per person +airport taxes of ZAR 2484 – TOTAL ZAR 4354) you can fly direct from Johannesburg to Reunion Island.
Reunion Island is a fascinating blend of raw, exotic nature and French-Creole refinement; a must for the curious traveller, with 42% of the island declared as a UNESCO World Heritage Site. It is a hiking mecca with extraordinary routes circling live volcanoes and brushing through forests of ferns and flowers.
Visitors can also relax, enjoy spa treatments and yoga and experience the interesting creole food and colourful culture.
Meet the bloggers
Reunion Island Tourism has chosen South African destination marketing company, Destinate to conceptualise the digital marketing campaign that will see a new interactive blog platform launch just before some of the world’s top bloggers congregate in Reunion Island.
Expect to see the destination in a totally new way – as the bloggers will be living amongst and like locals-in-the-know for a few days.
#GoToReunion will be hosted in association with iambassadors who worked with Destinate on the recent and very successful blogger campaign for Stellenbosch, #Stellenblog. #Stellenblog, which ran from 2-9 May generated more than 42 million online impressions worldwide, with a PR value exceeding $880 000 (more than R9 million) to date.
Also Check out: 12 pics that will make you want to explore Stellenbosch
National Geographic Channel Adventure Ambassador, Yann Macherez, will - in his capacity as a Reunion native - lead the bloggers through their trip to ensure they have access to insider knowledge and maximum adventure. He is a renowned photographer he and has worked with South African Tourism on a recent campaign https://www.youtube.com/watch?v=TYADwYOvaHI .
Two top South African travel influencer platforms - Getaway Magazine and News24Travel - will be coming along to take their online communities and readers on a journey of discovery.
They will be joined by two prominent travel and lifestyle bloggers from South Africa:
Meruschka Govender of Mzansigirl.com who’s been named one of South Africa’s top travel bloggers.
Successful SA blogger Natalie Roos will represent Destinate, also writing as www.tailsofamermaid.com.
Three international bloggers from the USA, Brazil and Netherlands (covering both traditional and new markets) – will join the trip, along with a top videographer based in the USA.
Follow the international bloggers:
Keith Jenkins: Founder/Publisher of the Velvet Escape luxury travel blog. Inspired by travel, nature, people, music, sports, architecture, airplanes and photography.
Priscila Reis Magalhaes: A Brazilian lawyer who fell in love with the world and decided to give up on the career of corporate law to become a professional blogger.
Matthew Karsten: The Expert Vagabond is addicted to adventure travel and photography, he's been on a mission to inspire your next journey with entertaining stories, beautiful images, and useful travel tips from around the world.
Matthew Ryan Brown: A freelance director, cinematographer, and editor. Making emotional and imaginative pieces, whether it is films/docs, music videos, commercials, or museum installations.
Yann Macherez: A freelance photographer now living in Paris, Yann grew up in Reunion.
And South African bloggers:
Selene Brophy : Editor for News24 Travel
Kati Auld: Digital Journalist for Getaway Magazine based in Cape Town
By following the hashtag #gotoreunion armchair travellers can travel along and be inspired to book their own trip to Reunion Island.
Come join our travel community! Like us on Facebook, follow us on Twitter, hang out with us on Google+, snap away on Instagram and share your inspiration on Pinterest.
Or
subscribe to our newsletter for weekly updates on the latest NB travel news.
